IAC Training Day: Achieving cut through: Layering your Gifts in Wills marketing approach for maximum impact

Join us for a day of expert strategies designed to take your Gifts in Wills marketing to the next level. Learn from top speakers who will share proven tactics for growing your reach and deepening donor engagement. This Member Exclusive event for Include a Charity members is your chance to learn from industry experts and strengthen your donor relationships.

Featured Speakers & Topics:

Jeremy Bennett from Big Foot Fundraising (Keynote Speaker): As our keynote speaker, Jeremy will explore the evolving role of digital in Gifts in Wills (GIW) programmes, discussing why digital is a game-changer for reaching and engaging new audiences. He’ll dive into top-of-funnel strategies, lead generation, online Wills, and virtual events, using real-world examples to show the unique advantages of digital over traditional channels. From increased cost-effectiveness to expanded audience reach, Jeremy will share success stories and key takeaways that will empower you to elevate your GIW strategy.

Bethan Hazell from Peter MacCallum Cancer Foundation: Bethan will discuss the powerful alignment between Gifts in Wills and Individual Giving, showcasing how an integrated approach can amplify results by combining direct mail and digital outreach.

Francis Schepisi from Stroke Foundation: Francis will present a multi-channel approach to nurturing donor relationships, focusing on strategies to guide supporters from initial connection to meaningful contribution.

Jakki Travers from Children's Medical Research Institute: Jakki will explore innovative digital and online marketing strategies, focusing on repurposing collateral to connect supporters with the past, present, and future of your cause.

Don’t miss this opportunity to gain valuable insights, learn from success stories, and take your GIW programme to new heights!