IAC Training Day: Building Gifts in Wills Sub-Brands and Channelling AI Scoring for Impact

Is your gifts in Wills brand hitting the mark with donors? Are you maximising the discovery of bequest prospects in your database? Answers to both these questions will be provided on one of the special IAC Training Days in the annual calendar. Our line-up of experienced and knowledgeable presenters will unearth the power of AI in propensity modelling and how that informs communications and engagement with donors, alongside specialised branding for audience pulling-power. We also encourage attendees (online and in-person) to bring along some of their program collateral for a creative workshop session and peer review.

This promises to be a highly productive and useful training event whether your program is fledgling or veteran.