Samara is a senior strategist at ntegrity and has worked in digital marketing for the government and NFP sectors for over 11 years. She has a track record of developing and implementing national digital marketing strategies that increase online donations and improve digital communications with donors.
Garth Stirling Chief Growth Officer
ntegrity
Garth Stirling has over 20 years’ experience in senior marketing and fundraising roles in the UK and Australia. As Chief Growth Officer at ntegrity, Garth works closely with sector leaders to understand the latest trends in fundraising, marketing and donor behaviour.
ntegrity x FIA Webinar June
The Highest Impact Digital Acquisition Strategies for 2025
Digital is the #1 driver of new donors—outpacing direct mail (7%) and face-to-face (17%), with 35% of new donors coming through digital channels (Benchmarking Project, 2024). It makes sense, especially when donors (of all ages and giving levels) tell us that digital is their preferred giving channel. Yet, many not-for-profits struggle to achieve the scale or ROI when using digital for new donor acquisition.
Join ntegrity’s fundraising strategists to discover high-ROI, scalable digital strategies to grow your donor base – with a focus on acquiring new cash donors. Learn when to use always-on, Major Appeals, or stand-alone acquisition campaigns, how to target the right audience, and what messaging drives action. Featuring real case studies from Australian charities, this session will equip you to future-proof your donor pipeline and drive sustainable growth.
What you'll learn:
Different new donor acquisition strategies on digital, and how and when to use them
Digital targeting approaches to get to the right audience
The propositions and cut-through creative that work
Lessons from real-life case studies from charities across Australia
