Master Audience-First Growth Strategies with Cancer Research UK's Samantha Devlin
28 - 31 October 2024
Sydney, Melbourne, Online
Join us for an exclusive one-day masterclass with Samantha Devlin, as she reveals the innovative audience-first strategies pioneered during her five years at Cancer Research UK. This event is a deep dive into transforming organisational growth and supporter engagement through an audience-centric approach. Learn practical steps for centralising teams, optimising budgets, and enhancing team performance.
Discover the transformative strategies that have propelled Cancer Research UK to the forefront of the nonprofit sector. Samantha will share insights on shifting to a portfolio approach, utilising the 'Jobs to be done' framework, and nurturing lifelong supporters. Don't miss out on this opportunity to reshape your organisation’s future and achieve lasting impact.
Samantha will be joined by Karen Armstrong FFIA CFRE of More Strategic and together they will guide you through a day of intensive learning, equipping you with the tools to deliver an exceptional supporter experience and achieve lasting impact.
Samantha Devlin will provide a rare peek into CRUK's internal operations, from restructuring teams around core competencies to implementing rigorous planning cycles. But the real prize is the pioneering audience-centric philosophy that has obliterated conventional fundraising models. You won’t want to miss this truly unique experience – secure your spot today.
ABOUT SAMANTHA DEVLIN
Samantha Devlin is a seasoned marketer and fundraiser with a wealth of experience spanning the retail, finance, and non-profit sectors. As a self-proclaimed data enthusiast, Samantha thrives on navigating the ever-evolving digital landscape, leveraging its opportunities and challenges to drive impactful campaigns.
With over 15 years of leadership experience, Samantha excels in nurturing and inspiring her teams, leading by example, and refining strategies based on rigorous research and measurable results. Her experience spans many organisations including Cancer Council Victoria, Medibank and Comic Relief, so Sam has a good understanding of both the Australian and UK markets. Notably, her recent roles at CRUK as Head of Product for Legacy Giving and in a secondment to Head of Portfolio Strategy and Planning demonstrate her commitment to innovation and transformation. In the latter role, she helped set out the mass fundraising vision for the years ahead.
Her down-to-earth demeanour and genuine passion for effecting change in charity and fundraising underscore Samantha as a true trailblazer in the sector.
DATES AND TIMES
| Online | Sydney | Melbourne |
|---|---|---|
|
Monday, 28 October 2024
9:30am - 3:00pm AEDT (breaks included) |
Tuesday, 29 October 2024
9:30am - 3:00pm AEDT (breaks included) |
Thursday, 31 October 2024
9:30am - 3:00pm AEDT (breaks included) |
