The Majulah Movement is a home-grown initiative started by Singaporeans Andre
Cherbonnier, Paul Foster, Ling Quek and Helen Clare Rozario in May 2020. It is a donation
platform that allows the public to purchase Majulah Movement Set Meals and Treat Packs for
beneficiaries who are Healthcare Heroes and Migrant Friends. The Majulah Movement
partners with ‘Made in Singapore’ brands, from small family-run businesses to larger
restaurant chains, all in a bid to also give a boost to the F&B industry.
The Majulah Movement is a not-for-profit donation platform that enables the public to purchase Set Meals and Treat. Packs for people who have impacted by the Covid-19 pandemic. Main beneficiaries are Migrant Friends, Healthcare Heroes and Elderly from Low Income Families.
Healthcare Frontliners - This is an extraordinary time and instead of having them go out of their way get their meals or snacks, we want them to concentrate on doing what they do best, saving lives. We extend support not only to doctors, nurses, but every part of the community such as housekeeping, operations, security and more.
Migrant Friends - Much of what Singapore is was built by this community and they have been largely affected by the crisis. We want to show them that the country cares by sending them meals and treats in the hope it will bring them some joy right now.
F&B Industry – This sector has been hit hard and by working with small family-run businesses to larger restaurant chains to procure Majulah Movement Set Meals and Treat Packs, we wantto keep their warehouses open and their kitchens busy.